● To understand how products performed during an event or promotion
● To see how loyal customers shopped during the promotion
● To understand if customers basket size changed during the promotion
Tips:
● Your two groups should contain your promoted products and then the rest of the category
● You should select two equal time periods which do not overlap, up to six weeks long
● One profile can be selected
● You can print the report as a two sided summary – remember to check the detail on each screen before you print