Based on the water use evaluation/benchmarking, pro-cesses/practices which need to be improved in terms of waterconsumption and wastewater generation were determined. More-over, four objectives were set for improving water efficiencyand decreasing production costs associated with determined pro-cesses/practices (Table 1). To achieve these objectives, 17 differenttechniques/measures were developed.Among the techniques/measures listed in Table 1, based on eval-uations carried out together with company officials two practiceswere applied in 2010 to decrease water consumption and associ-ated wastewater generation:
•Replace once-through cooling with closed-circuit cooling systemin fruit concentrate and fruit juice production lines.
•Reuse cooling water blow-down in fruit washing process.