potential correlations to the stages or length of the purchase process, the nature of the
consumer as an existing customer of the firm versus a prospect, the category of the
product or service offered, consumer demographics, including a broader spectrum of
ages, consumer psychographics, and the nature of the message, for example customer
service versus soliciting purchase activity. Additionally, the notion of consumers seeking
a multi-channel approach to marketing communications can be explored based on
evolving consumer needs during the consideration, purchase and consumption processes.