Significant finding of this research is that organic product packages possess some attributes specific for them, and in this way distinctive for the particular product type. The core attributes that distinguish organic from other products include colouring of the package, and of the informative elements, and imagery features. Literature acknowledges that the different packaging attributes may target specific meaning, which is hidden in the symbolism of the attribute (Klimchuk & Krasovec, 2006). When referring to organic, this term is connected to a number of associations. Organic products are natural products, perceived as healthy and environmentally friendly. The presence of the colours white and green was established to be typical for organic packaging, and it suggests the exact same association. White usually implies pure, fresh, clean, and truthful, whereas green communicates down-to-earth, life, and organic (Klimchuk & Krasovec, 2006). The literature discussed earlier suggests that such characteristics are distinctive assets for this product type, however they can also convey positive beliefs for its nature. Another distinctive feature of organic packages is the presence of an image of nature. This is a clear message that the product origin is essentially natural.