Green innovation is increasingly viewed as a key to sustainable product development. Since supply chain partners are highly interdependent, a firm should share information with their partners to track product development processes. Thus, when there is no information exchange between partners in the supply chain, a GSCM project can end up a failure. Environmental impacts of products are usually determined when raw materials are selected. Managing suppliers during the early design phases should be considered an essential part of designing environmentally friendly products (Lenvis and Gretsakis, 2001). In fact, the relational governance mechanism has been recognized as a major collaboration structure in product innovation (Capaldo, 2007). Using a collaborative product design, firms can participate in global supply chains and work closely with various partners. In this way, firms can obtain valuable inputs for their product design. Also, firms can track and manage their eco-friendly goods by collaborative relationships. This finding supports previous studies that have proposed new product development can be invigorated by building a close relationship between OEMs-suppliers (Mishra & Shah, 2009).