Besides water conservation, the company aims to
achieve carbon neutrality by 2017 – a target even
more ambitious than Costa Rica’s national goal
of achieving carbon neutrality by 2021. It plans
to reach this goal through process efficiencies
such as biogas generation and changes to its
distribution fleets, as well as by offsetting activities
such as the investments in reforestation projects.
The company has already achieved the third prong
of its environmental drive, eliminating solid waste
from its operations. Less than 0.6% of its solid
waste now goes to landfills. It was also the first
company in Costa Rica to establish a recycling
plant for all its post-consumption containers, both
plastic and aluminium. By recycling its own bottles
and those of other companies, it recovers the
equivalent of 40% of the bottles it places on the
market.