The potential benefits from exporting can be great--the rest of the world is a much larger market than the domestic market
Larger firms may be proactive in seeking out new export opportunities, but many smaller firms are reactive and only pursue international opportunities when the customer calls or knocks on the door
Many novice exporters have run into significant problems when first trying to do business abroad, souring them on following up on subsequent opportunities
The great promise of exporting is revenue and profit opportunities. And then economies of scale and cost reduction.
Small and medium size reactive.
Intimidated by complexities
Ignorance of potential opportunities
Poor market analysis and competitive conditions
-Information sources: US department of Commerce .
Now the internet can be a source.
Agencies and Govt agencies providing systematic, rigorous and useful information.
Trade associations.