Social Stigma
It was also noted that participants empathised with the
personas in the scenario where social stigma was
presented as a theme. One participant noted that by not
wearing the pendant, the persona would achieve a higher
degree of perceived independence from the community
and that, ‘People think he will take care of himself’. One
participant noted that the public could also perceive a
pendant wearer as being scared; ‘Wearer is perceived by
the public as being scared’.