The Japan Tourism Agency, aiming to turn Japan into a tourism-oriented country, has focused its efforts on achieving the following three goals by the end of FY 2016, namely increasing Japanese domestic tourist consumption to 30 trillion yen; increasing the number of non-Japanese visitors to Japan to 18 million; and increasing the number of Japanese people traveling to destinations outside Japan to 20 million. The number of non-Japanese visitors to Japan has already exceeded 20 million, and an action program has been announced which aims to make Japan more attractive and reach a target of 30 million non-Japanese visitors from around the world. Tourism has become a pillar of Japan's economic growth strategy, and the aviation and tourism industries are now playing increasingly important roles.