ABSTRACT
Everything is changing in the course of time, especially nowdays when the world
is in the globalization process and all business processes are subject to turbulent
conditions. Every organization in the market must adapt to the market conditions
and the environment. As the economy has its own laws and market conditions that
are changing on a daily basis, di erent models of leadership and management are
needed. So, this is the reason why management is the most important factor for
managing and leading organizations and companies on market e ectively. Management
faces the biggest challenges and obstacles that companies and organizations
have in their work and must overcome in order to survive on the market in order
to achieve successful growth and development. Management in the 21st century
is probably in the most turbulent environmental conditions in the history of economics.
is paper provides an overview of modern management in the conditions
of the 21st century, as well as the factors that in uence the management in the
process of creating successful companies and organizations, and the ways in which
management companies adapt to market conditions and to the environment.