Las Vegas has certainly had its share of ups and downs. Times may be brightening now. But the city will face many challenges in the months and years to come. Goldman analyst Kent expresses confidence in the brand. “For the long-term, we believe in Vegas and its ability to transform itself and attract more customers.” R&R Partners, the ad agency handling the Las Vegas marketing campaigns, made an important discovery that supports Kent’s point of view. It found through its research that, especially during hard economic times, people wanted to know that the same Vegas they’ve known and loved is still there.
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