To celebrate the launch of the all new mike's HARDER Tennessee Barrel Lemonade, mike's HARDER is collaborating with acclaimed tattoo artist Lalo Yunda to create one-of-a-kind tattoo designs to appear on the new seasonal flavor limited-edition collectible cans. Yunda – who appeared on season two of Spike TV's "Ink Master and recently opened his own studio, House of Monkey Tattoo, in Brooklyn – is entirely self-taught and is continuing to make a name for himself as one of the top artists in the country.
As tattoos continue to grow in popularity and evolve into mainstream culture, inked skin is seen as a creative form of self-expression for millennials, with nearly four-in-ten (38 percent) having at least one tattoo and about half of those having more than one.