WHAT ARE THE RISKS AND BENEFITS OF EXPANDING THE DISNEY BRAND IN NEW WAYS?
•EXPANSION STRATEGY IS APPLIED NOT ONLY FOR DEVELOPMENT IN NEW COUNTRIES BESIDES UNITED-STATES. •DISNEY INVEST IN FOREIGN COUNTRIES OR TAKE ACQUISITION IN THE AREAS SUCH AS THEME PARKS, MOVIES ETC. THIS HELPS THE COMPANY TO BRING MORE REVENUES AND PROFITS. •COMPANY SHOULD CONTINUOUSLY WORK ON BRAND THAT PEOPLE SEEK OUT AND TRUST.