The Creative Climate
Creativity is most likely to occur when the business climate is right.
Some important characteristics of this climate:
A trustful management that does not overcontrol employees
Open channels of communication among all business members
Considerable contact and communication with outsider
A large variety of personality types
A willingness to accept change
An enjoyment in experimenting with new ideas
Little fear of negative consequences for mistake
The use of techniques that encourage ideas, including suggestion systems and brainstorming.
Sufficient financial, managerial, human, and time resources for accomplishing goals.