2012 was exciting year for us, here at Socialbakers, as we conducted several studies that revealed interesting social media trends. In order to track the development social marketing has undergone in the past year, we’ve brought you a recap of our results.
1. Brands Usually Post Photos on Facebook
Since we monitor over a million social media profiles, we’re able track how brands and users communicate and interact on Facebook. This includes the content Facebook pages share with their audience and how the audience engages with different post types. In August 2012, we found out that 70% of the posts shared by businesses were photos, followed by links (14%), status updates (10%) and videos (6%). A few months later, in December, photos became even more dominant with a 77% share, followed by a drop in links and status updates.