Generating trust in the identity and access management (IAM) initiatives that will enable a single digital identity for each citizen is vital to the success of a new digital relationship between the state and its citizens. Stephen is prepared to hand over some personal data to Google in return for a better user experience. The same will be true of government sites, except that the data involved — such as passport and driving license details — is more sensitive. Governments are more accountable than private organizations, and the confidence that the state will guard its citizens’ privacy and protect their data from cybercrime is fundamental to people opting into digital services.