4 Results
A total of 506 respondents accessed the survey. One-hundred-eleven (21.9%) were not currently affiliated with the college Institution where we conducted our study, or did not have a email address within that Institution’s domain. They were not allowed to take the rest of the survey. A separate set of 32 (8.2%) participants had taken part in a previous pilot survey and were also not allowed to take the survey. Of the remaining respondents, 318 subjects actually completed the initial calibration questions. Out of this set, 278 (87.4%) had heard about FB, 40 had not. In this group, 225 (70.8%) had a profile on FB, 85 (26.7%) never had one, and 8 (2.5%) had an account but deactivated it. Within those three groups, respectively 209, 81,and 7 participants completed the whole survey. We focus our analysis on that set - from which we further
removed 3 observations from the non-members group, since we had reasons to believe that the responses had been created by the same individual. This left us with a total of 294 respondents.