5. The container of Physique must be changed. How should the new container look? Plan the new packaging (shape, design, materials).
6. Price: Are the present pricing levels appropriate? Should HCC offer a cheaper version of Physique for emerging markets?
7. Distribution: Should HCC continue to sell the fragrance in exclusive outlets in overseas markets, or should it use a wider variety of outlets? If so, what sort of outlets should it choose?
8. Promotion: Who should be the international ambassador(s) for the brand? What special promotions could HCC organise in the overseas markets?
9. Physique needs a new slogan. Ideas?
10. Manufacture: Is it now time to manufacture the fragrance in low-cost countries? If so,