Exporting: A good way to minimize risk and experiment with a specific product is
exporting, shipping goods produced in the company’s home country to other countries for
marketing. The company could choose to handle all critical functions itself, or it could contract
these functions to an export management company. Exporting is becoming increasingly popular for small businesses because of the Internet, fax machines, toll-free numbers, and
overnight express services, which reduce the once-formidable costs of going international.