The LVMH corporate values can easily been seen as a legacy of Louis Vuitton, who elevated box-making and clothes-packing to an art form. He took something that could be considered rather mundane - the boxing and transport of clothing and possessions - and constantly looked for ways to make it better. Louis Vuitton's built a brand not with image manipulation, but rather with genuine reputation which was earned one trunk, one transaction, and one trip at a time.