Negotiations to Resolve Business Disputes
Given that Samsung is one of Apple’s biggest suppliers, the companies have a strong incentive to move beyond their dispute and build on their ongoing partnership. Yet court-ordered mediation between the CEOs of the two companies in 2012 ended in impasse. And the disputants continue to fight in courts worldwide, with the advantage going to Apple in the United States.
Sunk Costs in Negotiations
When negotiators feel they have spent significant time and energy in a case, they may feel they have invested too much to quit. Moreover, the longer they spend fighting each other, the more contentious and uncooperative they are likely to become. All the more reason, then, to work hard at negotiation and mediation in an attempt to stay out of court.
Negotiations to Resolve Business DisputesGiven that Samsung is one of Apple’s biggest suppliers, the companies have a strong incentive to move beyond their dispute and build on their ongoing partnership. Yet court-ordered mediation between the CEOs of the two companies in 2012 ended in impasse. And the disputants continue to fight in courts worldwide, with the advantage going to Apple in the United States.Sunk Costs in NegotiationsWhen negotiators feel they have spent significant time and energy in a case, they may feel they have invested too much to quit. Moreover, the longer they spend fighting each other, the more contentious and uncooperative they are likely to become. All the more reason, then, to work hard at negotiation and mediation in an attempt to stay out of court.
การแปล กรุณารอสักครู่..
