Digital technology—in the form of tablets, for example—can also give sales associates nearly
infinite information about customers, describing the way they like to be treated and creating
precise models of their homes or body types that enable perfect choices. It can change pricing
and promotions accurately and instantaneously. It can provide customized
recommendations. Virtual mirrors accelerate and enliven the dressing room experience by
connecting customers with trusted friends. Technology can eliminate checkout lines, capture
transaction receipts, file rebate claims, and speed returns. It can give a call center operator
full access to a customer’s purchase and complaint history.