The results of a survey on “Aesthetic attributes of good car
profile” shows the importance of integration of the fuzzy Kano
model of attractive quality into QFD. The prioritization of customer
requirements with this method can more accurately decide
importance of requirements that can be used as an input to House
of Quality matrix. Results depict that attractive requirements have
relative weight more than must-be and one-dimensional requirement.
It is interesting to see in self-stated importance column that
everything is important to customer but fuzzy Kano model adjust
the self-stated importance based on customer feelings. The fuzzy
Kano model gives more objectivity as compared to the traditional
Kano model. Therefore it is more appropriate to conversion of
emotion into usable design data.