The Global Distribution System (GDS) is an international, interconnected network of traditional travel agents and online travel agent (OTA) websites. This vehicle offers a very wide marketing approach, as over 8500 travel agent sites and databases have access to your property’s information. An OTA Contract Rate is a narrow marketing approach, offering a direct contract between your property and one Online Travel Agent. This can be strategic as there are many perks that are offered your property because of that direct agreement. When these two are combined, it offers a comprehensive global and targeted approach to online distribution