Brands seem like bigger than life. Like, that’s the Bell telephone company building, look at that place, wow. You can’t even understand who built the building, who owns the building, who’s smart enough to create a phone company. And those guys want me? Because I make cool music? Wow, they recognize me. So that recognition is great for your fans to see. But with Hennessy, it’s more believable, it goes more hand in hand than me with some phone company. You understand me and Hennessy a lot better because I rap about it. I drink Hennessy, my friends drink Hennessy. It’s just a part of us.