c. Societal Responsibilities and Support of Key Communities
(1,2) NPPC’s Community Affairs department has developed our strategy for community support. In selecting causes and groups to work with, we strive to achieve:
• Balance - contribute our resources to a number of
causes and types of organization
• Focus - select causes and organizations that relate to
our core competency - pets and pet products
• Need - select organizations that are the most needy
• Impact - work with organizations where we can have a
maximum impact for animals, pet owners, and the
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