The evolution of Shanghai's Film History, from its very beginning in 1896 until the ''blockbuster'' days of the 21st century, has been masterfully imprinted on the surfaces and spaces of Shanghai’s new Film Museum. Located inside a former film studio in Shanghai's downtown Xujiahui, the museum has been created by the innovative minds behind Shanghai-based award-winning design and architecture agency COORDINATION ASIA under the Art Direction of the agency's founder, German-born architect Tilman Thürmer. Their vision to create a unique museum experience driven by interaction which connects the past, present and future and encourages a forum for dialogue between professionals and non-professionals, has, in short, been successfully fulfilled.