The establishment in Chiang Rai province that have different characteristics. The purchase decision process CCTV system that does not vary and the psychological factor is safety, a sense of the exotic, beautiful, create a feeling of confidence in the company, to create a good image towards the องค์าร, build trust and increase the modernization to the organization. Influence the purchasing decision process, the CCTV system of the enterprises in the province Chiang Rai are different.