As Op Art and the artists at the movement’s forefront gained recognition; the youth culture explosion of the sixties was gaining momentum. Mod bands such as The Who crossed over to the U.S. and everyone wanted a piece of The London Look.
The mod style, which was already waning in the U.K., reached the other side of the Atlantic at around the same time as the 1965 exhibition The Responsive Eye in New York, which showcased the work of Bridget Riley and Victor Vasarely.
Suddenly Op Art patterns started appearing on everything from clothes to advertisements, stationery, furnishing fabrics and that useful garment peculiar to the 1960s: the paper dress.