Some coding began while the data was still being collected to assist the process in focusing on essential features of the project as they developed. Content analysis was used to identify themes, concepts and meanings. This involved the technique of comparing and contrasting during all stages of analysis; that is, identifying data segments, naming a topic/category, and grouping each data segment into a topical category (Schumacher & McMillan, 1993). Hence, the data was analysed under the following categories: