During periods of relative calm, managers and employees often let up on the pressure, an understandable but deadly temptation. Consider again Haier, which has grown from a struggling employee-owned refrigerator workshop in 1984 to the fifth-largest white goods maker in the world today. In periods of active waiting, Haier uses public posting of performance against objectives to keep the heat turned up. Each manager is evaluated monthly on his or her performance against negotiated goals and ranked relative to peers. Haier posts photo-graphs of all managers in a unit, with their rank for that month, and smiling or frowning faces denoting how they are doing. This system extends all the way to the top of the organization.