DISCUSSION
The major finding was that the most important factors influencing shippers to select a LSP in Thailand were the accuracy of documents and offering of updated freight rates. The accuracy of documents was important since those documents are used as formal evidences especially in the international payment of goods procedure. Any errors or discrepancies may cause delay and other charges such as the fee for L/C correction and so on. Moreover, documentation accuracy will also help in the smooth flow of their cargo. Updated freight rates are important to shippers and consignees to calculate the cost of delivering or receiving freight. Improving these two high impact factors should provide huge benefits for Thai LSPs. Since these two factors are internal factors, they can be easily controlled by LSP’s management.