The result of the interview with a big agent of The Chia Story brand found out that the key to success on business is building relationship with customer. Lisa Cao said “Building relationship is very important for any business success. Business includes buying and selling. You need to get into touch with others to accomplish that. You need to spread the word to let people know about your unique products or services. The more people know your products or services, the more customers you will get. When you build relations, you leverage on other people’s resources and experience, which gives a lot of strength to your business and helps your business grow”.
From the study of customer’s satisfaction found out that the overall satisfaction is good level. The highest of customer’s satisfaction is taste of chia seeds. The lowest of customer’s satisfaction is package of The Chia Story brand.
Joshua Conran said “your product's packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer. Don't miss this opportunity to create a lasting impression on the shelf and in the minds of your customers”
The result of the study found out that most of customers is satisfied with The Chia Story brand; nevertheless have some point to develop. The Chia Story brand has to improve their packaging look more interesting.