Overview
Michael
Charlene
Albert
Grace
Benito
Andrea
Establish an "Objective and Task" budget and compatible promotion mix.
Promotion
Sales and Admin expense
Cooperative advertising programs
Trade promotion
Consumer advertising
Summary of Facts
Supportive Argument
Primary Recommended Action:
- additional consumer advertising would prove ineffective
- shelter magazines do not increase sales
- $ 225,000 would be better suited for other areas of marketing