Apple followed up with incremental product innovations
extending each product category. By combining
tremendous brain power, intellectual property,
and iconic brand value, Apple has enjoyed dramatic
increases in revenues. More traditional firms
such as Exxon Mobil and GE-each at one time
the world's most valuable company-can now only
dream of such results.
In the fall of 2012, investors' expectations of
Apple's future growth potential in burgeoning
industries such as the mobile Internet, TV, and
other media propelled its share price to over $700.
Some analysts contend that Apple may become
the first $1 trillion company on the planet. What
will it take to achieve that? To do so, Apple must
continue to find new industries to revolutionize,
while at the same time increase its global market
penetration in emerging economies such as China and India
After reading this chapter, you will find more about this, case, along with related questions, on page 19