Leader and any associate can become a leader by launching a product idea that attracts other associates who are willing to form a team to pursue it Members of teams evaluate each other ,creating a situation in which the team is really the party to whom each associate feels responsible Associates are encouraged to spend about 10 percent of their time on speculative ideas Four principles are central to Gore’s culture (1) fairness to each other and everyone with whom we come in contact,(2) freedom to encourage, help, and allow other associates to grow in knowledge, skill and scope of responsibility,(3) the ability to make one’s own commitments and keep them, and (4) consultation with other associates before undertaking actions that could impact the reputation of the company.