Know and remember your audience. Although it's important to think about your read ers' needs and expectations whenever you write, it is essential to consider carefully the audience of your argumentative essay both before and as you write your rough drafts. Because you are trying to persuade people to adopt some new point of view or perhaps to take some action, you need to decide what kinds of supporting evidence will be most convincing to your particular readers. Try to analyze your audience by asking yourself a series of questions. What do they already know about your topic? What information or terms do they need to know t understand your point of view? What biases might they already have for or against your position? What special concerns might your readers have that influence their receptiveness? To be convincing, you should consider these questions and others by carefully reviewing the discussion of audience on pages 19-22 before you begin your drafts.