In the three-cluster solution, dealing with the data on the usage of the Internet, the first cluster (from left to right)
features countries where more than 68% of individuals use the Internet in a usual way, but at the same time, they
are less interested in specific ways of using it, e.g. shopping online or contact with the public administration.
The second cluster consists of countries with a relatively high percentage of individuals who have never used the
Internet (more than 30%), and if they use it, they hardly ever do their shopping online or e-banking.
The third cluster is made up of countries where the Internet has become an inseparable part of people’s lives, and
the number of individuals who have never used it is at a minimum level. Citizens in these countries use the Internet
to contact the state administration, to do shopping and e-banking. On average, more than 60% of individuals who
use the Internet also use the above mentioned services.
The data on cultural dimensions were put into four clusters. The first one consists of countries showing a high
rate of individualism, a low level of fear of uncertainty, and short-term orientation. At the same time, these countries
show a relatively high “indulgence” rate. Countries which are compared here are marked as close in terms of using
the Internet. They are countries where the Internet is used on a wide scale.
The second cluster is only made up of one country, Slovakia, which is quite specific in terms of cultural
dimensions, and shows very high values of Power distance, Masculine and Long-term orientation indicators. The
third cluster is made up of countries, whose citizens, to a large extent, accept unevenly distributed power, show a
low individualism rate, are restrained and avoid uncertainty. In these countries, the Internet is used on a lower scale
and the interest in further services is low. The fourth cluster consists of countries which show a high rate of
masculinity and long-term orientation of people. A “smaller” cluster can be identified within this cluster made up of
Baltic states. Citizens in these countries perceive the Internet as part of their lives but are not necessarily interested
in further services.