- To tracking conversations through the lifecycle of advertising campaigns.
- To discover consumer insight, prevent and stop the crisis issue
- To learn keywords customers use to fine-tune search engine optimization (SEO) and search engine marketing (SEM).
- To identify sites, key opinion formers and peer influencers for engagement.
- To provide information or answer questions where consumers are online, such as facebook (Umay+ Official)
- To attain ideas to innovate products, services and marketing.
- To connect with industry influencers and build relationships