Content Development
You want your marketing efforts to have an impact on your customers and drive sales. Most hygiene products exist in a sea of sameness, touting their ability to leave you fresh and sanitary. To break through the noise we need to invoke the same emotional reaction as the Lifebuoy and Protex ads while delivering our core message of promoting healthy living in all aspects, including our beneficial relationships with bacteria. There are a lot of stories to select from the opportunities section above and all of them are pretty fascinating, although some don’t relate to washing our hands. This is a decision for your team to make. Two brief possibilities are listed below.