2.0 Current Expansion Strategies
2.1 Strategy Alliance
The importance of corporate to cooperate can bring many benefits to aligned parties which have been learned by the players in the automobile industry. Thus, Toyota is currently engaged in a forged alliance with BMW, the German Luxury Automobile Manufacturer. The purposes of this new synergy between two automakers are to strengthen and form a long-term strategic collaboration in four areas which are the joint development of a fuel cell system, architecture and components for a future sports vehicle, collaboration on power train electrification and joint research and development of technologies leading to reduced weight of the vehicles (Keegan, 2012).