The 4 Pillars of Social Media Marketing Strategy
1. Communication: about enabling two-way authentic, real,
relevant conversations among your audiences with specific
business purposes.
2. Collaboration: about enabling true, innovation-powered
collaboration between employees, partners and clients.
3. Education: about a unique opportunity to educate your
employees, partners and clients.
4. Entertainment: about connecting with your audiences’
mindshare in innovative, interesting, compelling ways to
build and reinforce your brand positioning.