It’s always about Google… along with everything else, the search engine leader has some marketing strategies that work for businesses that need location exposure. If you need to promote locally, fliers and whiteboards at the post office can work, but another successful marketing tactic would be to use Google’s algorithms to your advantage.
When given a local query, Google shows the most relevant and best reviewed results based on geography. List yourself in all applicable local directories; make sure they’re ones that people use, like Yelp. On a side note, Google treats local queries with importance, so the higher your reviews, the higher your ranking.
Use Moz Local to make sure your address, phone number, spelling, etc., is correct and consistent across the Internet. Directories pick data out of a few choice aggregators, so you also need to enter your business information into the databases of the top four data aggregators: Express Update, Factual, Neustar Localeze and My Business Listing Manager. Search for data aggregation for more information.
It’s always about Google… along with everything else, the search engine leader has some marketing strategies that work for businesses that need location exposure. If you need to promote locally, fliers and whiteboards at the post office can work, but another successful marketing tactic would be to use Google’s algorithms to your advantage.
When given a local query, Google shows the most relevant and best reviewed results based on geography. List yourself in all applicable local directories; make sure they’re ones that people use, like Yelp. On a side note, Google treats local queries with importance, so the higher your reviews, the higher your ranking.
Use Moz Local to make sure your address, phone number, spelling, etc., is correct and consistent across the Internet. Directories pick data out of a few choice aggregators, so you also need to enter your business information into the databases of the top four data aggregators: Express Update, Factual, Neustar Localeze and My Business Listing Manager. Search for data aggregation for more information.
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