Asian Business Online
1). Tom Tsai lives in Taiwan and he loves bicycling. The Taiwanese capital, Taipei, has a large number of bike shops, and Tom knows that his store, Bike Paradise, needs to offer customers more than fair prices and good service. "Most people who come here already have a lot of information from the Internet about our products," he says, "so we have to offer something else we have to sell them a lifestyle, an experience.