Goal of phase 2c: Introduce the company to potential system integrators. channel and service partners. In a
new market no viable transactions are possible until customer base scales, but this begins the partnership
dance. In some cases potential partners may be corporate investors.
Author:
Approval:
Business Visionary
Business Execution
Presenter: Sales Closer, Business Execution, and Business Visionary
Time/Effort: 5- 10 days of calling by VP Business Execution or Business Visionary
- Understand System Integrators/Channel/Service partners business model
1. How do they make money? (By project? By hour? By reselling software?)
1. How does their business model compare to others in their business?
2. What is the minimum dollar size of a transaction that is interesting to them?
3. Draw their business model
o What Other companies do these System Integrators/Channel/Service partners work
with?
1. Complementary companies to yours? (If so, call on these companies)
2. Competitive companies to yours? (If so, why would they do a deal with you?)
o Assemble a System Integrators/Channel/Service partner presentation
1. Your business concept
2. What's in it for these Channel/Service partners
- Contact and present to System Integrators/Channel/Service partners
1. Start a dialog
2. Learn about their business
3. Do they hear their customers asking for a product like yours?
Phase 2c Exit Criteria: First presentation to value-added integration and channel partners.