had fewer
health risks, caused less craving, withdrawal, addiction, and negative physical feelings, tasted better,
and were more satisfying. In contrast, conventional cigarettes were perceived as better than
e-cigarettes for reducing negative affect, controlling weight, providing stimulation, and reducing
stress. E-cigarettes, compared to NRT, were perceived to be less risky, cost less, cause fewer negative
physical feelings, taste better, provide more satisfaction, and be better at reducing craving,
negative affect, and stress. Moderator analyses indicated history with ad libitum forms of NRT was
associated with less positive NRT expectancies