An antecedent (A) is a stimulus that precedes a behavior (B) and encourages performance of that
behavior.22 These can take many forms, such as signs, reminder prompts, or even noises that
direct behavior.17 One example of an antecedent strategy shown to be especially useful in
improving organizational safety is goal setting (see Locke and Latham23 for a review of the goalsetting
literature).