5. Marketing Campaign
In October, Whole Foods will unveil a national marketing campaign for the first time in the company's history, according to Grom. The campaign will include television, internet, mobile, and social ads.
The campaign will "educate consumers on product quality and their options in the marketplace, while also helping to differentiate Whole Foods from some of its competitors," Grom said.
6. Loyalty Program
Whole Foods is currently testing a loyalty rewards program in New Jersey, with plans to roll out nationally by 2015. The loyalty program is necessary because it could give shoppers an incentive to go to Whole Foods over competitors.
5. Marketing CampaignIn October, Whole Foods will unveil a national marketing campaign for the first time in the company's history, according to Grom. The campaign will include television, internet, mobile, and social ads. The campaign will "educate consumers on product quality and their options in the marketplace, while also helping to differentiate Whole Foods from some of its competitors," Grom said. 6. Loyalty ProgramWhole Foods is currently testing a loyalty rewards program in New Jersey, with plans to roll out nationally by 2015. The loyalty program is necessary because it could give shoppers an incentive to go to Whole Foods over competitors.
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