4) Result of the Hypothesis of personal characteristics affecting to decision behaviors, the analysis shows that difference gender affecting to the car model that they decision to purchase,
different age and income affecting to influential person who making purchase decision,
different status of consumers affecting to time of decision making and car model that they decision to purchase.
The number of members in a family affecting to time of decision making , education level affecting to car model and major reason that they decision to purchase and different job affecting to influential person and car model that making decision to purchase.