From the articles is all about iGens that share constant connectedness,but this generation of digital natives is also fiercely independent about their digital decision-making, from how they use Snapchat to products they purchase. Because this generation grew up with smartphone in hand. iGens require information on-demand.and trust the advice of friends, even strangers, more than authority figures,organizations, and brands on social medial. The manner in which iGens consume informations is vastly than previous generation.They believe the findings apply to marketing of all types.